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American Real Estate Association (AREA) Welcomes NYRAC, SalesMail Integrates Knock CRM, Colorado Appraiser’s License Revoked in Rocket Mortgage Lawsuit
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AREA Welcomes NYRAC
The American Real Estate Association (AREA), founded in 2024 by veteran agents Jason Haber and Mauricio Umansky, has welcomed the New York Residential Agent Continuum (NYRAC) as its first local chapter. This marks a significant step for AREA, positioning itself as a direct rival to the National Association of Realtors® (NAR).
In a press statement, AREA co-founders shared, “By bringing NYRAC into our organization, we are combining our shared values and goals to amplify our collective impact.”
At the core of this vision is the National Listings Service (NLS), a nationwide database of home listings built using technology from Umansky’s private listing platform, PLS.com. A move in which Umanksy stands to personally benefit from.
PLS.com, which was launched in 2017 by Umansky, David Parnes, James Harris, and Christopher Dyson, was created as a solution for agents to share off-market listings. After filing a lawsuit against NAR in 2020 over its “pocket listing ban,” the platform has become a central part of AREA’s plan to challenge NAR’s control over listing data.
NYRAC, a respected advocate for ethical business practices and professional development, aligns with AREA’s mission of promoting integrity and community within the industry.
This announcement comes as AREA continues to build momentum, with plans for a 2025 agenda that includes hiring key staff and launching a public education campaign on the value of real estate professionals.
Source: Link
SalesMail Integrates Knock CRM
SalesMail, the leading personalized video platform for multifamily and senior living, has announced a new integration with Knock CRM, powered by RealPage. This partnership officially certifies SalesMail as a RealPage App Partner.
Since 2019, SalesMail has helped professionals in the industry build trust and strengthen relationships through branded, personalized video messages. With this integration, users can now send customized videos directly through Knock CRM, streamlining communication with prospects and residents.
SalesMail reports that its platform delivers a 5x return on investment, boosting occupancy and retention rates through more personalized outreach. Additionally, the new integration enables seamless activity tracking, allowing teams to track all video communications in real time.
SalesMail CEO Walt Armentrout calls the integration a “game-changer” for property teams, offering greater visibility and efficiency.
Source: Link
Colorado Appraiser’s License Revoked in Rocket Mortgage Lawsuit
An appraiser involved in a lawsuit with Rocket Mortgage has had his license revoked by the Colorado Board of Real Estate Appraisers. Maksym Mykhailyna’s license revocation follows an in-depth investigation into his practices, highlighting the board’s commitment to maintaining high standards in the industry.
This action underscores the importance of regulatory oversight in the real estate appraisal profession, especially as the housing market remains volatile. The board’s decision serves as a reminder that all licensed appraisers must adhere to ethical guidelines and meet state standards, ensuring consumer trust in property valuations.
The revocation also sends a clear message about the consequences of non-compliance, reinforcing the need for professionalism in the face of a changing market.
Source: Link
About “3 Things You Need to Know” on OnTrack Agent.
3 Things You Need to Know” delivers concise, no-nonsense real estate news, ensuring that agents stay informed and ahead of the curve.
Stripping away editorial commentary, the show focuses on the key developments shaping the real estate industry and the broader U.S. economy.
Whether it’s market trends, legislative changes, or economic shifts, each episode distills the most important information into easily digestible segments.
Designed specifically for real estate professionals, “3 Things You Need to Know” equips agents with the insights they need to make informed decisions and thrive in a competitive landscape.
Stay connected to the pulse of the industry with timely updates that matter each weekday, Monday through Friday.
3 Things You Need to Know – Copyright 2025 – OnTrack Agent
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