Grow Your Mindset to Grow Your Business
As real estate entrepreneurs and business owners, the isolation of what we do can sometimes lead to bad habits, poor mental health, and sometimes negative self-talk. The most successful people in any industry manage that through reading and growing their toolbox around mindset.
Mark Zuckerberg once said, “Books allow you to fully explore a topic and immerse yourself in a deeper way than most media today.” This illustrates just how important it is to be a student of life and business.
Here is a comprehensive list of the top 21 books that could completely alter your mindset, habits, core values, and view of yourself as a real estate agent.
Best Books on Mindset – Number 1: Dare to Lead – Brené Brown
Most known for her 2010 TedTalk “The Power of Vulnerability, Brené Brown’s book “Dare to Lead” compiles decades of research around the questions of leadership. Dr. Brown is a research professor at the University of Houston. In this book, she asks and answers vital questions about why it’s important to think past the titles of leadership and the responsibility we have in empowering the ideas around us.
Best Books on Mindset – Number 2: 7 Habits of Highly Effective People – Jim Collins and Stephen R. Convey
Possibly the top choice of most CEOs in the United States, this book breaks down the 7 habits of real estate agents; being proactive, beginning with the end in mind, putting the first things first, thinking win-win, seeking first to understand, then be understood, synergizing, and finally, sharpening the saw”. Originally published over 25 years ago, this book leads readers to the promised land of becoming more effective in your business.
Best Books on Mindset – Number 3: The Alchemist – Paulo Coelho
Every single person has a purpose, but many give up on it. The Alchemist is a good read if you’ve got a dream you want to see to fruition. If you learn best through storytelling, this is the mindset book for you. The story follows a young man looking for his treasure (his purpose) and everything he learns along the way.
Best Books on Mindset – Number 4: Think and Grow Rich – Napoleon Hill
Possibly one of the most classic mindset books to be written this century, Think and Grow Rich presents philosophies of what creates wealth. Originally published in 1937, Napoleon Hill uses antidotes from some of the most famous millionaires and billionaires to staple his point in nurturing a winning mindset.
Best Books on Mindset – Number 5: Make Your Bed – William H. McRaven
Straighten up, because this book is written by a Navy SEAL. McRaven dives into how doing the little things can make a major impact on your life. He gives antidotes from his time inside the most regimented institution in the United States and gives positive insight about continuing forward even in life’s most difficult moments.
Best Books on Mindset – Number 6: You Are a Badass – Jen Sincero
Without question, you will laugh your way into your new view on life with this book. Sincero’s gift to weave compassion of where you’re starting, and where she wants to lead you is unmatched in any other mindset book. You will learn through hilarious stories about redesigning how you think about things, executing your dreams, and developing tools so you too, can be a badass in real estate.
Best Books on Mindset – Number 7: The Four Agreements – Don Miguel Ruiz
Maybe you’ve heard the phrase, “Self-limiting beliefs will rob your joy”, well this is the book that put it on the map. Many of the most respected real estate leaders point to this book as the reason they were altered to harness the positivity in their mindset. The Four Agreements simplifies for the reader the basic principles around rapidly transforming our lives.
Best Books on Mindset – Number 8: Mindset – Carol S. Dweck, Ph.D
This book takes a scientific approach to a “fixed mindset” and a “growth mindset”. Dr. Dweck, a Stanford University psychologist, explores the impact of each on our lives and suggests how the reader can travel the arch to a new way of thinking. She uses examples from sports, art, school, and business to show that we are as we think.
Best Books on Mindset – Number 9: Power of Now – Eckhart Tolle
The Power of Now studies how we are creators of our pain either by giving our present to the past or borrowing worry from the future. Tolle challenges us through this inspiring read to live in the now. In doing so, we create a life of happiness, fulfillment, and joy.
Best Books on Mindset – Number 10: Atomic Habits – James Clear
For some reason, as humans, we don’t always love to do what is good for us. Author, James Clear discusses the four “laws” in creating healthy, atomic habits. “Make it obvious”, “Make it attractive”, “Make it easy”, and “Make it satisfying”. If you’re looking to make some changes in your habits, this book will give you the ingredients to be the most successful in changing how you approach it.
Best Books on Mindset – Number 11: Built to Last – James Collins and Jerry Porras
The author of “Good to Great”, James Collins dives into the components, factors, and qualities of visionary companies and leaders. Based on the research of some of the most remarkable companies and their BHAGs – Big, Hairy, Audacious Goals. If you’re looking to learn what it takes to build and sustain a legendary company, this is the book for you.
Best Books on Mindset – Number 12: 101 Essays That Will Change the Way You Think – Brianna Wiest
Now an international phenomenon, 101 Essays has quickly had a large impact on anyone looking to evolve the way they think. In a very creative format, the author writes about purpose versus passion, embracing your negative thinking, and seeing wisdom in your daily routine. Readers reviewing it claim it has changed their lives remarkably and unexpectedly.
Best Books on Mindset – Number 13: Blink – Malcolm Gladwell
If you’re a person who wants to stop overthinking things and just go with your gut, Blink is the mindset book for you. Gladwell considers the abilities of our brains to make split-second decisions. He also suggests that our first impressions and subconscious responses can be trained and controlled to improve our decision-making.
Best Books on Mindset – Number 14: The Secret – Rhonda Bryne
If you’re stuck, you might want to try on “The Secret”. Released first as a documentary file in 2006, Rhonda Bryne’s concepts are for people who want to change their lives drastically. The reader will need to be open to quantum physics (the law of attraction) and how through controlling our thoughts we can yield the life we dream of.
Best Books on Mindset – Number 15: Mind Hacking – Sir John Hargrave
The promise of this book is that you can change your mindset for the better in 21 days. The author admits he struggled with addiction, poor habits, and anxiety, but was able to turn the ship by using a formula he created.
Best Books on Mindset – Number 16: Anxious for Nothing – Max Lucado
As real estate agents, we experience pressure that some can never understand. Sometimes, in a constant state of chaos, anxiety can become overwhelming. It could be the reason why Real estate ranks in the top ten professions for substance abuse. Anxious for Nothing helps you uncover a strategy for managing and coping with anxiety.
Best Books on Mindset – Number 17: Thinking Fast and Slow – Daniel Kahneman
What shapes our judgments? Thinking Fast and Slow discusses that question by diving into two different systems. The fast, intuitive, and emotional decisions, and the slower, deliberate, logical ones. Kahneman offers perspective on when and when not to use each to avoid blunders in our thinking that often get us into trouble.
Best Books on Mindset – Number 18: How to Make Sh*t Happen – Sean Whalen
If you’re of the sort that needs an author to cut the clutter and just tell you what you need to know about taking control of your mind and your life, look no further. How to Make Sh*t Happen will give you just that. This book is short and to the point and investigates the “Core 4” principle. If you’re looking for the right hook for your mindset reset, try this one.
Best Books on Mindset – Number 19: Your First 365 Days in Real Estate – Shelley Zavitz
Written to help newly licensed real estate agents understand the undertaking of launching a business, Zavitz actually (and maybe unintentionally) inspires new entrepreneurs to investigate their thinking around the concept of success. Through storytelling, this author takes the reader through a gamut of experiences that help the reader understand their mindset shortcomings. If you’re looking for humor, this book delivers.
Best Books on Mindset – Number 20: The Art of Saying NO – Damon Zahariades
Many real estate agents had previous careers in the service industry. Teachers, servers, nurses, etc have an innate ability for nurturing. Sometimes, that gift makes it hard to say “no” without feeling guilty. Too many “nos” in the wrong direction can leave us feeling depleted and unhappy. In this book, Zahariades offers tools on how to say “no” effectively so you can live more moments in the things and activities you want to do.
Best Books on Mindset – Number 21: Find Your People – Jennie Allen
Find Your People is about building connections in your community. As business owners and real estate agents, we are often a centerpiece of resources to a group of people. If you want to go deeper, pick up Jenny Allen’s book. You’ll learn how to identify the types of friends you want to keep, work through conflict with greater ease, and learn steps to more authentic conversations. If it’s true that people work with who they “know, like, and trust”, then building this muscle is a must.
Grow and Learn with OnTrack Agent
Regardless of what book speaks the loudest to you, the most important part is to take the nuggets that serve you best and leave the rest behind. Deciding to have a growth mindset without a doubt will continue your progress toward the life of your dreams and the business you want to build.
Continue your training with the Coaches on OnTrack Agent. As an education community, we collectively want to get you the answers you are craving for that are actionable in today’s market. Every successful agent submits to this concept; we are all a student of our craft, and it’s up to us to engage in learning.
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