NAR Keeps Clear Cooperation, Adds New ‘Exempt’ Listing Option

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NAR Introduces New ‘Delayed Marketing Exempt Listings’ Option, But Keeps Clear Cooperation Policy Intact

The National Association of REALTORS® (NAR) today announced that it will not alter its existing Clear Cooperation Policy (CCP), but it is introducing a new category of listings aimed at providing sellers with more flexibility. The new policy, called “Multiple Listing Options for Sellers,” includes a “delayed marketing exempt listing” option, allowing sellers to delay marketing a property through Internet Data Exchange (IDX) and syndication for a specified period.

This change, effective today, March 25, 2025, will provide sellers with more choices in how they market their properties, while still ensuring that buyers have access to important listing information through MLS platforms. The delayed marketing exemption requires sellers’ informed consent through a signed disclosure, and local MLS systems will determine the appropriate delay period for their markets.

NAR President Kevin Sears emphasized that this new policy was developed with input from multiple industry stakeholders and aims to balance the needs of sellers, buyers, and real estate professionals. MLSs must implement these changes by September 30, 2025.

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Unsold Spec Homes Pile Up, Threatening to Slow U.S. Housing Market Recovery

A growing trend of unsold spec homes — or “quick move-ins” — could become an economic drag for the U.S. housing market. Since the start of the pandemic, builders ramped up production of these standardized homes to meet demand, with some higher-end builders shifting to specs. But now, unsold spec homes are sitting on the market at their highest levels since the Great Recession, leading to price cuts as builders try to clear inventory.

This shift could slow housing starts and impact the economy just as rising tariffs threaten construction material prices. In cities like Tampa, Florida, price reductions have climbed as high as 6%, up from just over 1% in 2022. Builders are now pulling back on new spec home construction, especially in the Sun Belt states, where price cuts are reaching up to 10%.

As more builders reduce production, the housing market faces a crossroads: will unsold homes continue to pile up, or can the industry recover as spring home-buying season kicks off? Analysts are waving a “yellow flag,” signaling caution for the months ahead.

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Realtor® Goes Viral with ASMR Hide-and-Seek Listing Videos

And finally, a Virginia Realtor® is making waves on social media with a whisper—and it’s going viral. Lisa DuBois, a RE/MAX agent with 20 years of experience, has teamed up with brand strategist Eric Cruz to create a fun, unexpected twist on property listings.

Instead of the usual sales pitch, DuBois is playing a quirky game of hide-and-seek in her homes—while whispering in ASMR style. The idea came after Cruz asked her how seriously she takes herself. Her response: “Not at all.” That led to a series of videos showcasing properties with whispered commentary, and they’re gaining major attention.

The videos, which usually run 10-20 minutes, are edited quickly and posted almost immediately to capitalize on the momentum. DuBois says the fun content hasn’t yet translated into direct sales, but it’s driving plenty of buzz and follow-up calls from other agents.

While her business remains solid, DuBois admits she did it for the laughs—and it’s paying off with viral views.

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