What If Your Niche is No Longer Active?

Marguerite Martin

What do you do when the niche you have been working with in your real estate business is no longer responding? What if they are out of the market completely and not buying or selling a house at all? Marguerite Martin, a leading expert in social media, niche marketing and lead generation in real estate has a quick answer for you and it's not what you might be expecting. It's true that if you are a highly referred real estate agent, your niche is your goldmine for new business and prospecting, but it doesn't mean all of that time and energy was for not.

How to use your niche to attract more business in real estate

For those new to this concept, having a real estate consumer niche is one of the key and fundamental practices of attracting new clients to work with in residential sales. Solo agents and small teams understand that purchasing leads rarely leads to a profitable business. The only way to have both a steady pipeline and a steady profit is to super serve a small group of interested, highly engaged and like-minded community. This community is called your "niche". Working on your niche daily is the best activity you can do for lead generation. Daily phone calls, invitations to dinner weekly, monthly newsletters about like-minded topics and throwing community events once a quarter are some of the most basic but necessary activities to start with. The real work in is learning the needs, wants, pains and pleasure of the audience you want to serve and create content, marketing and events around what they already know they want and need.