Biography

Hana Cha, a household name in the luxury real estate world of the US, is recognized for her expertise and innovation in new development marketing and sales. Since 2008, Hana has spearheaded over $4 billion worth of new development projects across the nation. An industry-leading strategist, Hana’s unwavering determination and relentless work ethic quickly positioned her amongst the industry’s most accomplished real estate sales and marketing executives. Her extensive expertise across all aspects of pre-development planning, market positioning, sales strategies, and operational efficiency has established her as an indispensable ally, a strategist, and an executor on countless projects throughout her career.

Her company, HANA., founded on collective expertise and collaboration, embodies a personalized approach, recognizing that one size does not fit all. The organization navigates business challenges by employing a project- and client-specific approach, aiming to achieve exceptional value and measurable results. With an unmatched track record in rebranding, relaunching, and successfully selling stagnant projects, HANA. adapts to market-specific conditions throughout all phases of a project's marketing and sales program in order to develop strategic approaches meticulously crafted to resolve the issues faced by the target demographic. The company's ability to conceptualize, design, and execute unique marketing strategies, encompassing both conventional and unconventional scenarios, showcases its flexibility in devising customized solutions for each project, consistently delivering optimal results.

HANA. has established itself as an invaluable asset and a trusted partner to top-tier real estate developers and investors, contributing its expertise to nearly 40 prominent urban, mixed-use, residential and resort-residential properties to date. The company’s portfolio of clients continues to expand steadily, reflecting its reputation for excellence in the industry.