Developing the ‘Why’ of Making You the Realtor of Choice

8 Credits

Developing the Why – A 6 Part Series

Discover the difference between your brand and marketing activities, develop your voice and bring out your personal brand so you can attract the type of clients you want.

In this Six part series, internationally known marketing guru Luisa Nims from Acid Branding breaks down exactly what you need to do before rolling out a the big bucks on advertising.

Developing The Why  Step #1 – Learn what a brand is.

Discover how your brand—the core identity and emotional connection with your audience—sets you apart from competitors. Learn how effective marketing strategies can amplify this identity, driving awareness and sales. This course will equip you with the tools to craft a powerful brand that builds trust and loyalty, while implementing marketing tactics that convert leads into loyal customers. Elevate your business by understanding how branding shapes perception and how marketing drives action.

Developing The Why  Step #2 – Nike Case Study

In this video, you’ll learn how to create practices in your business that build your brand. What is your white glove service helps you identify what is unique about your business and how you can leverage that to attract more business.

Developing The Why  Step #3 – What is your white glove service?

We can learn by reviewing what has worked for companies we know have successful marketing. Nike is one of those companies. Watch as Luisa walks you through what makes that brand great and how they use that in their marketing.

Developing The Why  Step #4 – Personal Branding and KK Case Study

Learn in this session how to take the principles of other brands and narrow them down into your own personal business brand.

Developing The Why  Step #5 – Creating a Customer Avatar

Unless you know the wants and needs of the customer you want, you cannot create a message that speaks to them. In this video, you’ll learn how to create an avatar for the group you want to work with.

Developing The Why  Step #6 – Creating the Final Strategy

In this final video, you will put all the information together to create a branding and marketing strategy. By the end of this series you’ll know WHO you want to work with and be able to articulate WHY you’re best suited to serve them ahead of your competition.

About Luisa Nims

I am a principal consultant at Acid Branding, where I leverage my 20+ years of experience in human insights research, branding, and strategy to help businesses align their brands with their initiatives and goals.

I design and conduct workshops, studies, and interviews to uncover cultural, motivational, and psychodynamic insights that inform marketing and product development decisions.

My work spans across various industries, including FMCG, technology, media, and gambling, where I identify new opportunities, develop innovative solutions, and create compelling narratives.

Some of my notable achievements include revamping Heineken Ireland’s portfolio, advising Unilever Malaysia on product attributes, and launching two digital publications for niche markets. I am passionate about facilitating, synthesizing, and communicating human insights that enable businesses to evolve and grow.