First-Ever MLS Broker Profit Sharing Program Tied to Listings Launches

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MARIS MLS Launches First-of-Its-Kind Broker Profit Sharing Program Tied to Listings Data

In a groundbreaking move, the St. Louis-based MLS, Mid-America Regional Information Systems, or MARIS, is rolling out a profit-sharing program for brokers. This initiative offers brokers a share of the revenue generated from data feeds, potentially earning them tens of thousands of dollars annually.

MARIS will pay brokers who upload and successfully close active listings in its MLS, based on how often their listings’ data is requested by tech providers and vendors. The MLS believes this new program will better reflect the value of real estate data, which has long been shared with little financial benefit for the brokers providing it.

Cameron Paine, MARIS President, highlighted the importance of this shift, noting that brokers will finally benefit directly from their listing data. MARIS Chairman, Chad Wilson, added that this is a fairer system for brokers of all sizes, helping to level the playing field. The initiative comes at a time when private and office-exclusive listings are a hot topic in the industry, aiming to incentivize more transparent data-sharing.

This is a significant development, as brokers have typically received little to no compensation for the data used by tech vendors and other companies. MARIS plans to distribute checks to qualifying brokers by December.

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ServiceLink Survey: Gen Z Eager to Buy Homes, But Rising Costs and Interest Rates May Hold Them Back

Confirming what the industry has largely speculated, a new report from ServiceLink reveals that Gen Z remains eager to buy homes, but rising interest rates and home prices are making it harder for them to follow through. According to the 2025 ServiceLink State of Homebuying Report, 67% of Gen Z respondents plan to purchase a home this year, the highest of any generation. However, 58% of Gen Z said they walked away from buying a home in 2024 due to high costs.

The report highlights a growing desire among homebuyers for more space, with 60% of respondents seeking larger homes. Gen Z leads the charge, with 66% prioritizing space, and millennials are close behind at 64%. Additionally, technology is playing a larger role, with 82% of Gen X preferring lenders offering tech-savvy services like virtual closings and digital scheduling.

Despite these challenges, 41% of all respondents still believe the market is favorable for buying, though many are rethinking their tolerance for high mortgage rates.

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4 Million-Home Shortage in U.S. Housing Market, Launches ‘Let America Build’ Campaign

And finally, the U.S. housing market is facing a shortage of nearly 4 million homes, the third-largest gap since 2012, according to a new report from Realtor.com®. Despite a recent increase in home construction, it could take up to 7.5 years to close the housing gap nationwide, with regions like the Midwest seeing minimal progress.

The shortage is particularly hitting young adults hard, as rising home prices and rents have forced many Millennials and Gen Zers to live with family or roommates, contributing to 1.63 million unformed households in 2024. This “pent-up” demand adds to the nearly 4 million-home deficit, pushing homeownership further out of reach for millions.

In response, Realtor.com® has launched the “Let America Build” campaign, calling on lawmakers to eliminate zoning restrictions and other barriers to construction. The initiative advocates for smarter policies to accelerate homebuilding and address the affordability crisis.

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